Minnesota United has announced that Bell Bank has become the soccer club’s latest “First Team Partnership,” the first of which to be announced since the naming of Allianz Field.

The companies announced a 10-year partnership through which the organizations commit to improving the greater good of the community. As part of the deal, the southwest gate at Allianz Field will be known as Bell Bank Gate.

The partnership’s other elements involve Bell Bank in both the “Man of the Match” and “L’Etoile Du Nord” platforms.

Inspired by Bell Bank’s own “Pay It Forward” initiative, through which each of its employees is provided $1,000 to give back to their communities across Minnesota, North Dakota, South Dakota and Arizona, the bank’s partnership with Minnesota United allows for any player named Man of the Match to receive $1,000 to donate to a charity of his choice. That program will kick off with a $10,000 donation to goalkeeper Matt Lampson’s LampStrong Foundation, which supports children fighting cancer.

The recently launched L’Etoile Du Nord program recognizes community members who embody the core values of the soccer club. Bell Bank will become the title partner as a way to recognize community members who have impacted their community in an extraordinary way.

“The success of our partnership with Minnesota United will be measured not by wins and losses but by the people we impact along the way,” says Michael Solberg, president and CEO of Bell Bank. “Together we plan to find even more ways to have that positive impact.”

Adds Minnesota United CEO Chris Wright: “In seeking our First Team Partners for Allianz Field, we wanted another level of synergy between our companies. The more we met with Mike Solberg and his staff, the more we felt a complete alignment with the mission and vision of Bell Bank. We want to work hand in hand with Bell Bank to further a shared commitment to the same core values.”

Bell Bank joins Allianz Life, Target and Allina Health as First Team Partners.