The Minnesota Timberwolves and Olson Engage were awarded a Gold SABRE in the “Entertainment” category at the 2018 North America SABRE Awards Tuesday night in New York City, capping a run on recognition for efforts to promote the team’s “new era.”

SABRE stands for superior achievement in branding, reputation and engagement. The awards are hosted by The Holmes Report and are among the largest public relations awards programs dedicated to benchmarking the best work across the globe.

The team also received two honors at the Minnesota PRSA Classics Awards. One was in the “Multimedia” category for its public relations efforts around the video used to unveil the team’s logo. The other was in the “Social Content Series” category for videos with logo designer Rodney Richardson, who explained different elements of the team’s new branding.

At The Show 2018, hosted by AdFed’s Minnesota chapter, the team and agency partner Friends & Neighbors, took home gold in the “Voiceover” category for its All Eyes North television commercial. That spot also took home sliver in cinematography and art direction and bronze in “Local TV Commercial.” The art direction won a silver at the district level Addy Awards and has been submitted for a national AdFed award.

The All Eyes North campaign also won silver in the “Integrated Advertising Campaign” category. It won gold at the district level and also has been submitted for a national AdFed award.

The New Era campaign was described in more detail here.